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Part Time Marketing PM


  • Global Channel Management,Inc
  • 09/08/22
  • Jacksonville, FL
  • 32207
  • $50 / Hourly
  • Part-Time
Part time Marketing PM needs 3-5 years of marketing experience with majority of experience centered around acquisition and engagement via digital marketing channels including SEO/SEM, web, social, email, online advertising and analytic tools.
Part time Marketing Program Management requires:
Bachelors degree in marketing or communications required, professional project management a plus.
3-5 years of marketing experience with majority of experience centered around acquisition and engagement via digital marketing channels including SEO/SEM, web, social, email, online advertising and analytic tools.
Experience with Marketo or equivalent platform highly desired
Strong knowledge and understanding of current trends in marketing technology and digital media highly desired
Content management
Content development
Editing
Brand experience in the industry and/or technology sector a plus
Experience in developing and executing integrated marketing plans (demand generation and brand building)
Demonstrated experience using data and metrics to measure performance and adjust accordingly
Strong verbal and written communication skills
Strong customer first orientation
Innovative and creative
Ability to work independently and adapt in an ever-changing work environment
High degree of initiative and pro-active approach
Strong project management skills & ability to handle multiple projects at once
Well-organized and detail-oriented
Ability to travel domestically
Experience with Microsoft Office (Word, Excel, PowerPoint)

Part time Marketing Program Management duties:
Create and manage the campaign calendar, program documentation, inbound/outbound assets, dependencies, deliverables, and timelines.
Oversee work with the internal and external agency personnel & vendors designers, animators, printers, etc.
Follow and communicate brand standards to all stakeholders
Orchestrate deployment team for media placements, web pages, marketing automation, events and public relations to ensure tactics are working in unison.
Devise A/B and multivariate testing techniques across channels (web, email, landing pages etc.) to make campaigns more effective in a short timeframe.
Deliver campaigns on time.
Proactively manage the campaign budget by taking corrective actions to throttle up/down based on performance.
Manage pipeline and follow up
Manage issues that arise during the campaign and escalate as necessary.
Monitor and report on health & velocity of the demand waterfall - impressions, web traffic, inquiries, opportunities, closed/won sales.
Provide detailed analysis and reporting of each campaign, including insights, interpretation, commentary and recommendations.
Usage of various marketing technologies workflow management, content management systems, CRM, marketing automation, social media management, business intelligence, web analytics platforms.


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